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    Brand ranking on Bestfive5.com

    Our brand partners are evaluated on a scale of up to 9.9, using an algorithm that considers four factors: Consumer Engagement, Customer Feedback, Brand Reputation, and Features and Benefits.

    The algorithm uses data from reliable sources on the internet and normalizes the parameters, taking into account missing or incomplete data. Additionally, it takes into consideration any compensation we may receive from brands to provide a fair and comprehensive score.

    We’re committed to maintaining a scoring system that is:

      Our scoring system is designed to be transparent, reliable and up-to-date. The parameters that make up the score are clearly explained to provide a detailed understanding of how the score is calculated. The final score is derived from multiple sources, both internal and external, to ensure a balanced and comprehensive representation of consumer insights. Additionally, the score is updated every seven days to reflect the changing nature of brands, industries, and user trends.

    Calculating the score

    The parameters comprising our score are:


    The Consumer Engagement score is determined by the number of clicks each brand receives in the past seven days. The clicks are compared to other brands listed on the same page, score table and device (desktop, mobile or tablet) and the brand with the highest share of clicks receives the highest Consumer Engagement score. It’s worth noting that Bestfive5.com may receive compensation from partners, which can affect the placement of the brand (and/or its products) in the table, and may also influence the Consumer Engagement score.

    In addition, some brands provide us with information pertaining to the percentage of users who go on to make a purchase on their site via Bestfive5.com, which is also then factored into our calculation.

    The Customer Feedback score is derived from verifiable customer reviews of the brand across various factors such as ease of use, value for money and user satisfaction. We take these customer insights and convert them into measurable metrics to optimize the score. In the case that a brand is new to Bestfive5.com and has not yet received any customer reviews, we assign a baseline Customer Feedback score, which is adjusted as soon as actual customer satisfaction levels are reflected through reviews.

    At Bestfive5.com, our goal is to provide you with the top options available. The Brand Reputation parameter is based on the Alexa Rank, which takes into account factors such as brand popularity, prestige, relevance, and more. In cases where a brand does not have an Alexa score, we assign a baseline Brand Reputation score and update it as soon as data becomes available.

    Bestfive5.com has a team of dedicated editors who write thorough and concise reviews. They spend hours evaluating products and services based on features that are important to our users, such as level of customer service, ease of use, and awards won.

    This allows us to provide you with high-quality lists and reviews, saving you time, money, and headaches. If we are unable to find information about a brand’s features and benefits, we do not include it in calculating the overall score. However, we periodically review and update our reviews every couple of months to ensure accuracy

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